Introduction To Salesforce

What is Salesforce?

• Salesforce is a customer relationship management(CRM) tool Salesforce CRM provides a complete solution for that feature-rich solution for marketing , sales , services , partner management and community management.

• CRM is originally software for managing customer interaction , such as scheduling tasks , Emailing , texting and any more.

• Force and Heroku provides Platform to develop the application using salesforce.

• Salesforce uses Apex language.

History:

• Salesforce is the world’s first and most popular CRM system.

• The Headquarter of Salesforce is situated in San Francisco.

• More than 82,000 companies and many customers used this dynamic, web based, low cost CRM platform.

• It was founded in March 1999 by former executive Marc Benioff.

• Salesforce.com has its services translated into 16 different languages and currently has 82,400 regular customers and over 2,100,000 subscribers.

Force.com:

• The Force.com platform is the first platform as a service (PaaS), enabling developers to create and deliver any kind of business application entirely on demand and without software.

• The platform also includes easy to use point-and-click customization tools to help you create solutions for your unique business requirements, without any programming experience.

• Force.com provides 80% click and 20% code concept.

AppExchange:

• Salesforce AppExchange is Salesforce.com's cloud computing marketplace through which end users can access, download and install software apps.

• AppExchange is a marketplace featuring hundreds of cloud applications created by Salesforce customers, developers, and partners.

• Many of the applications are free and all of them are pre-integrated with Salesforce, enabling you to easily and efficiently add functionality.

Architecture Of Salesforce

Trusted Multitenant Cloud :

• At Salesforce, trust is their #1 priority, which is why their trusted, multitenant cloud is their foundation for everything they build.

Scalable,Metadata Platform :

• The secret of salesforce platform is its metadata-driven architecture. All customizations in the Salesforce schema, including code, configuration, apps, and more, are specified as metadata.

• In their architecture, they keep customer’s metadata layer separate from their services layer, which allows them to give customers seamless, easy upgrades.

Fast App Dev & Customization :

• That scalable metadata layer is what helps customers go faster and get live quicker.

Largest Enterprise Ecosystem :

• Salesforce’s partners in their ecosystem understand the value of that metadata , and this is a big part of the reason so many of them build on their platform.

Complete CRM :

• Complete CRM functionality support customer’s sales, service, analytics, marketing, community, and apps needs on salesforce’s trusted platform.

API :

• Finally, after this all with a powerful suite of APIs, which allow customers to develop and customize Mobile App.

Advantages/Disadvantage Of Salesforce

Advantages :

• Low cost , low risk cloud based solution software service to buy.

• It supports on all the browser.

• Complete solution includes feature-rich solution for marketing, sales, service, partner management and community management.

• Fast result because it drains resources on high value, low cost and focus on innovation.

• Salesforce requires no software to install.

• Salesforce allows Admin to store a vast list of customers and any important information regarding them.

Disadvantages :

• Lots of screen refreshes and scrolling up and down. the transition between multiple screens to process transactions can deliver a tedious experience.

• No Service Level Agreement provided in standard contract.

• Dashboards may not reflect the application security for specific users without significant administration effort.

• Marketing management functionality is extremely limited. This involves additional costs and vendor management.

• Data center reliability has been questioned and several major interruptions in service have been widely publicized.